What your business needs to do to comply with the new GDPR legislation

The new GDPR legislation (General Data Protection Regulation) was approved by the European Parliament in April 2016. It will replace national laws, unifying data protection and easing the flow of information across Europe. It comes into force on May 25th, 2018 at which time all UK organisations, however small, will have to comply with a […]

Six Reasons Why Marketing Agencies Need Big Data and GDPR controls

For any modern digital Marketing Agency, Big Data does not mean merely large volumes. Rather it is the intelligent widening of ‘data scope’ – integrating demographics, social media scans, open source data, images and video captures. There’s a lot out there! Social media offers a myriad of advertising and engagement opportunities – SnapChat, Instagram, Facebook, […]

Big Data and the world of Unknown Unknowns

Within the world of data protection and privacy – the phrase ‘Big Data’ has become the buzz word synonymous with Data Protection Conferences and LinkedIn postings by privacy professionals. It is as commonplace as more traditional themes such as data breaches and cyber security. The proposed Data Protection Regulation makes no specific reference to Big […]

The Internet of Human Things

Is the exploitation of corporate intelligence hindered by past organisational structures, management styles and KPIs? Or are people the blockage? There is no doubt BigData is invaluable to marketing. Data Scientists are becoming the gold diggers at the frontier of a market land grab. But companies will only succeed if intelligence is aggregated, curated and released […]