What your business needs to do to comply with the new GDPR legislation

The new GDPR legislation (General Data Protection Regulation) was approved by the European Parliament in April 2016. It will replace national laws, unifying data protection and easing the flow of information across Europe. It comes into force on May 25th, 2018 at which time all UK organisations, however small, will have to comply with a […]

Six Reasons Why Marketing Agencies Need Big Data and GDPR controls

For any modern digital Marketing Agency, Big Data does not mean merely large volumes. Rather it is the intelligent widening of ‘data scope’ – integrating demographics, social media scans, open source data, images and video captures. There’s a lot out there! Social media offers a myriad of advertising and engagement opportunities – SnapChat, Instagram, Facebook, […]

Big Data and the world of Unknown Unknowns

Within the world of data protection and privacy – the phrase ‘Big Data’ has become the buzz word synonymous with Data Protection Conferences and LinkedIn postings by privacy professionals. It is as commonplace as more traditional themes such as data breaches and cyber security. The proposed Data Protection Regulation makes no specific reference to Big […]

Building Trusted Relationships with Analytics & Experience

“For us, it’s really about realizing that our guests are giving us a little more information – and permission to have a different kind of conversation with them. In return, we’re delivering something a little more relevant, a little more personalized, to those who choose to engage with us in this way,”. This was quoted […]